Running a business is no small feat. Whether you’re in the early stages of your entrepreneurial journey or you’ve been in the game for years, keeping your business thriving requires consistent effort and attention to key areas. In this episode of the Breakthrough Impact Podcast, Dr. Mike Montes highlights three crucial areas of your business that need immediate focus to ensure growth and sustainability: your website, social media presence, and marketing plan.
If you’re ready to break through barriers and scale your business, grab a notebook and dive into these actionable strategies.
1. Optimize Your Website
Your website is your digital storefront, often the first impression potential customers get of your business. If it’s outdated or not actively maintained, you could be losing valuable traffic and sales.
Why Updating Your Website Matters
Search engines like Google prioritize content that is relevant, fresh, and valuable to users. If your site hasn’t been updated in the last 30 days, Google may assume the content is outdated, pushing it down in search rankings. A regularly updated website not only boosts visibility but also ensures users find the information they’re looking for.
What You Can Do Right Now
- Install a Content Management System (CMS): If your website isn’t built on a CMS like WordPress or Kajabi, now’s the time to make the switch. A CMS allows you to easily manage and update content without needing technical expertise.
- Write a Blog Post: Blogging is one of the simplest ways to keep your site current. Aim for posts around 600 words focused on relevant topics. For example, a chiropractor could write about “5 Tips to Alleviate Back Pain.” Include the keyword (e.g., “back pain”) 6-7% of the time to improve SEO.
- Focus on Local SEO: If you run a local business, include your city name in the title and content to attract nearby customers.
Bonus for WordPress Users
Install plugins like Yoast SEO to optimize your blog posts for search engines. Tools like Google Site Kit help track analytics and provide insights on how users interact with your site. These plugins make it easier to see what’s working and identify areas for improvement.
2. Refresh Your Social Media Presence
Social media isn’t just a platform for sharing updates; it’s a critical tool for building relationships with your audience and driving traffic to your business. Yet, many entrepreneurs neglect to update their profiles or post consistently, leading to a decline in visibility and engagement.
Why Social Media Matters
Platforms like Facebook, Instagram, LinkedIn, and YouTube use algorithms to determine which content appears in users’ feeds. Regular updates signal that your account is active and relevant, increasing the likelihood of your posts being seen.
How to Make Social Media Work for You
- Post Regularly: Create a consistent posting schedule, even if it’s just a few times a week. Share a mix of personal updates, behind-the-scenes content, and valuable tips to keep your audience engaged.
- Go Live: Video content, especially live videos, tends to perform well on platforms like Facebook and Instagram. It builds trust and allows you to connect with your audience in real-time.
- Share Stories: Highlight milestones, client success stories, or personal achievements. Authenticity goes a long way in creating meaningful connections.
Pro Tip: Avoid overly salesy posts. Instead of constantly pushing your products or services, focus on sharing valuable content that naturally leads your audience to engage with your business.
3. Create a Quarterly Marketing Plan
Without a plan, your marketing efforts can feel scattered and reactive. A quarterly marketing plan provides structure, ensuring your messaging is consistent across all channels and aligned with your business goals.
Why You Need a Marketing Plan
A well-crafted plan helps you prioritize tasks, allocate resources, and measure results. It also ensures that your website, social media, and other marketing efforts work together to tell a cohesive story.
Steps to Build Your Plan
- Set Goals: What do you want to achieve this quarter? Increased website traffic? Higher sales? Define specific, measurable objectives.
- Plan Your Content: Map out the themes and topics you’ll focus on. For example, if you’re a coach, you might dedicate one month to mindset tips and another to productivity hacks.
- Leverage Tools: Use scheduling tools like Buffer or Hootsuite to automate social media posts, and track performance using analytics platforms.
- Stay Agile: While planning is essential, leave room for flexibility. Monitor what’s working and adjust your strategy as needed.
Pro Tip: Your marketing plan should be a reflection of your brand’s story. Use it to guide your audience through a journey that builds trust and inspires action.
Bonus Tips for WordPress Users
For those using WordPress, plugins like Yoast SEO and Google Site Kit can make a world of difference. Yoast helps optimize your content for search engines by analyzing readability, keyword usage, and meta descriptions. Meanwhile, Site Kit integrates Google Analytics and Search Console, providing insights into how visitors find and interact with your site.
These tools make it easier to track the success of your marketing efforts and identify areas for improvement.
Final Thoughts
In today’s fast-paced digital world, staying ahead means focusing on what matters most: your website, social media presence, and marketing plan. By giving these areas the attention they deserve, you’ll not only attract more customers but also build a sustainable foundation for long-term growth.
For a more detailed walkthrough of these strategies, including bonus tips for WordPress users, check out the full video on YouTube. Dr. Mike Montes shares practical advice that you can start implementing today.
📺 Watch now: 3 Areas of Your Business That Need Attention Now
